In our latest episode, we sit down with Marlene Wild, Partner at Boston Consulting Group, and Yannis Zormpas, Principal at Boston Consulting Group, to explore how innovation procurement is reshaping the European Union.

They discuss how public buyers are leveraging their purchasing power to unlock new solutions, accelerate emerging technologies, and strengthen Europe’s competitiveness, while navigating real-world constraints. The episode also highlights the challenges buyers face and how Innovation Procurement Hubs community of practice is helping turn ambition into action.