The paper presents a SWOT analysis, the aim of which is to evaluate the strategic implementation of BIM technology in the construction industry in Poland. The authors created a SWOT matrix presenting strengths, weaknesses, opportunities, and risks associated with the use of BIM. Using literature analyses, own experience, and market reports, all elements of the SWOT matrix are described in detail. Basic indicators characterizing the strategic position of BIM on the Polish construction market are calculated. Finally, the matrix of strategic tasks and actions that should be applied in order to promote and develop BIM in Poland are defined.